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ALEXANDRIA, VA, March 31, 1999 - The Satellite Broadcasting and Communications Association (SBCA) and SkyTRENDS today announced that Michael Rogers, editor and general manager of and a contributing editor for Newsweek, will provide the luncheon address at the 11th semi-annual SkyFORUM satellite/ financial symposium, to be held Tuesday, April 6 at the Marriott Marquis in New York City. Mr. Rogers will deliver his speech at 12:45 p.m.

"With nearly 20 years of experience covering technology and the future for Newsweek and other leading publications, Michael Rogers can offer SkyFORUM attendees a unique perspective on our continuously changing and evolving industry," noted SBCA President Chuck Hewitt. "We are pleased to welcome him to our event."

Mr. Rogers also serves as vice president of Washingtonpost.Newsweek Interactive, the electronic publishing subsidiary of The Washington Post Company. Previously, he was a writer for Newsweek and Rolling Stone and a founding editor of Outside magazine. At Newsweek, he launched and then wrote the Technology section for 10 years. He has won numerous journalism awards, including the American Association for the Advancement of Science Distinguished Science Writing Award and the Computer Press Association Award.

The semi-annual SkyFORUM satellite/ financial symposium will be held Tuesday, April 6 at the Marriott Marquis in New York City. The program runs from 9:00 a.m. until 4:30 p.m. and includes one-on-one interviews with satellite industry executives: EchoStar Communications Corp. Chairman and CEO Charlie Ergen; DirecTV President Eddy Hartenstein; Pegasus Communications Corp. President, Chairman and CEO Marshall Pagon; Iridium, LLC Vice Chairman and CEO Edward Staiano; and industry veteran Stan E. Hubbard, president and CEO, U.S. Satellite Broadcasting; along with panel discussions focusing on home satellite distribution, programming, and finance. For more information or to register, please visit or contact Carrie Jolly, SBCA, at 703-549-6990 ext. 364 or Media seeking SkyFORUM press credentials should contact Jennifer Buckley at 703-549-6990 ext. 351 or

SkyTRENDS is the market research, data collection and reporting program for the home satellite industry. This program is independently run by Media Business Corp in conjunction with the SBCA.

The Satellite Broadcasting and Communications Association of America (SBCA) is the national trade organization representing all segments of the home satellite industry.